For over a decade I've worked where commerce, technology, and behavior meet, building the digital systems that actually drive revenue.

Sustainable performance takes equal parts strategic clarity and operational rigor. I build the systems that hold them together: teams, customer journeys, and the data and infrastructure underneath. Built well, it compounds.

I've led digital transformations across company stages, from early ventures finding product-market fit to established brands scaling profitably. The growth that matters comes from disciplined experimentation, an honest read on what's working, and the willingness to challenge inherited assumptions.