I've spent the last decade at the intersection of commerce, technology, and human behavior — helping brands navigate the increasingly complex landscape of digital growth. My work centers on a simple premise: sustainable performance requires equal parts strategic clarity and operational rigor. Whether I'm building teams, reimagining customer journeys, or optimizing entire digital ecosystems, I'm focused on creating frameworks that compound value over time.

I've had the privilege of leading digital transformations across different stages of company maturity — from early-stage ventures finding product-market fit to established brands scaling profitably. Along the way, I've learned that the most meaningful growth rarely comes from a single breakthrough, but rather from disciplined experimentation, honest assessment of what's working, and the willingness to challenge inherited assumptions.

I believe deeply in the power of diverse perspectives and psychological safety. The best solutions emerge when teams feel genuinely empowered to question conventional wisdom, test unconventional hypotheses, and learn openly from both successes and failures. My role is to create the conditions for that kind of thinking to thrive — then get out of the way. If you're navigating a challenging growth inflection point, rebuilding your digital foundation, or simply looking for a thought partner who's been in the trenches, I'd welcome the conversation.