Dutch born, Japanese raised art director based in Cape Town focusing on branding & design in expressive forms.
BROOKLYN BASED DIGITAL AND E-COMMERCE STRATEGIST FOCUSED ON SCALING MID-MARKETING AND COMPLEX ENTERPRISE BRANDS.
BROOKLYN BASED DIGITAL AND E-COMMERCE STRATEGIST FOCUSED ON SCALING MID-MARKETING AND COMPLEX ENTERPRISE BRANDS.
Hi, I’m Rebecca.
I've spent the last decade at the intersection of commerce, technology, and human behavior — helping brands navigate the increasingly complex landscape of digital growth. My work centers on a simple premise: sustainable performance requires equal parts strategic clarity and operational rigor. Whether I'm building teams, reimagining customer journeys, or optimizing entire digital ecosystems, I'm focused on creating frameworks that compound value over time.
I've had the privilege of leading digital transformations across different stages of company maturity — from early-stage ventures finding product-market fit to established brands scaling profitably. Along the way, I've learned that the most meaningful growth rarely comes from a single breakthrough, but rather from disciplined experimentation, honest assessment of what's working, and the willingness to challenge inherited assumptions.
I believe deeply in the power of diverse perspectives and psychological safety. The best solutions emerge when teams feel genuinely empowered to question conventional wisdom, test unconventional hypotheses, and learn openly from both successes and failures. My role is to create the conditions for that kind of thinking to thrive — then get out of the way. If you're navigating a challenging growth inflection point, rebuilding your digital foundation, or simply looking for a thought partner who's been in the trenches, I'd welcome the conversation.
I've spent the last decade at the intersection of commerce, technology, and human behavior — helping brands navigate the increasingly complex landscape of digital growth. My work centers on a simple premise: sustainable performance requires equal parts strategic clarity and operational rigor. Whether I'm building teams, reimagining customer journeys, or optimizing entire digital ecosystems, I'm focused on creating frameworks that compound value over time.
I've had the privilege of leading digital transformations across different stages of company maturity — from early-stage ventures finding product-market fit to established brands scaling profitably. Along the way, I've learned that the most meaningful growth rarely comes from a single breakthrough, but rather from disciplined experimentation, honest assessment of what's working, and the willingness to challenge inherited assumptions.
I believe deeply in the power of diverse perspectives and psychological safety. The best solutions emerge when teams feel genuinely empowered to question conventional wisdom, test unconventional hypotheses, and learn openly from both successes and failures. My role is to create the conditions for that kind of thinking to thrive — then get out of the way. If you're navigating a challenging growth inflection point, rebuilding your digital foundation, or simply looking for a thought partner who's been in the trenches, I'd welcome the conversation.
experience
A highly respected digital executive, blending the art and science of effective marketing at scale to advance dynamic business initiatives. Five years of executive-level experience in a geographically disparate, hybrid work environment. The digitally-native creative perspective that unites teams of varying functions and backgrounds to consistently exceed KPIs, driving revenue growth while reducing costs. Startup agility meets enterprise scale.
strategy
A proven executive at the intersection of digital strategy, performance marketing, and e-commerce innovation. Transforming complexity into clarity — whether through leading marketplace transformations, building high-performance teams, or aligning brand vision with real-world execution. From scaling paid media, overhauling martech stacks, architecting retail media revenue streams, operationalizing data across platforms, and everything in between.
results
A proven track record of delivering measurable, sustainable growth across diverse business models and market conditions — from architecting net-new revenue streams and launching innovative go-to-market strategies to optimizing existing channels for maximum profitability and efficiency. Consistently exceeding aggressive targets through strategic experimentation, operational excellence, rigorous testing methodologies, and customer-centric innovation that simultaneously drives top-line revenue acceleration and bottom-line margin expansion.
leadership
Building high-performing, remote-first teams that blend analytical rigor with creative thinking. Known for fostering cultures of psychological safety, radical transparency, and continuous learning — where diverse perspectives drive innovation and every team member feels empowered to challenge assumptions, test boldly, and own outcomes.
experience
A highly respected digital executive, blending the art and science of effective marketing at scale to advance dynamic business initiatives. Five years of executive-level experience in a geographically disparate, hybrid work environment. The digitally-native creative perspective that unites teams of varying functions and backgrounds to consistently exceed KPIs, driving revenue growth while reducing costs. Startup agility meets enterprise scale.
strategy
A proven executive at the intersection of digital strategy, performance marketing, and e-commerce innovation. Transforming complexity into clarity — whether through leading marketplace transformations, building high-performance teams, or aligning brand vision with real-world execution. From scaling paid media, overhauling martech stacks, architecting retail media revenue streams, operationalizing data across platforms, and everything in between.
results
A proven track record of delivering measurable, sustainable growth across diverse business models and market conditions — from architecting net-new revenue streams and launching innovative go-to-market strategies to optimizing existing channels for maximum profitability and efficiency. Consistently exceeding aggressive targets through strategic experimentation, operational excellence, rigorous testing methodologies, and customer-centric innovation that simultaneously drives top-line revenue acceleration and bottom-line margin expansion.
leadership
Building high-performing, remote-first teams that blend analytical rigor with creative thinking. Known for fostering cultures of psychological safety, radical transparency, and continuous learning — where diverse perspectives drive innovation and every team member feels empowered to challenge assumptions, test boldly, and own outcomes.
experience
A highly respected digital executive, blending the art and science of effective marketing at scale to advance dynamic business initiatives. Five years of executive-level experience in a geographically disparate, hybrid work environment. The digitally-native creative perspective that unites teams of varying functions and backgrounds to consistently exceed KPIs, driving revenue growth while reducing costs. Startup agility meets enterprise scale.
strategy
A proven executive at the intersection of digital strategy, performance marketing, and e-commerce innovation. Transforming complexity into clarity — whether through leading marketplace transformations, building high-performance teams, or aligning brand vision with real-world execution. From scaling paid media, overhauling martech stacks, architecting retail media revenue streams, operationalizing data across platforms, and everything in between.
results
A proven track record of delivering measurable, sustainable growth across diverse business models and market conditions — from architecting net-new revenue streams and launching innovative go-to-market strategies to optimizing existing channels for maximum profitability and efficiency. Consistently exceeding aggressive targets through strategic experimentation, operational excellence, rigorous testing methodologies, and customer-centric innovation that simultaneously drives top-line revenue acceleration and bottom-line margin expansion.
leadership
Building high-performing, remote-first teams that blend analytical rigor with creative thinking. Known for fostering cultures of psychological safety, radical transparency, and continuous learning — where diverse perspectives drive innovation and every team member feels empowered to challenge assumptions, test boldly, and own outcomes.
Fractional CMO & Advisor
RRBC
2018 →
Fractional CMO & Advisor
RRBC
2018 →
Fractional CMO & Advisor
RRBC
2018 →
Vice President, Digital
Net32
2022 → 2025
Vice President, Digital
Net32
2022 → 2025
Vice President, Digital
Net32
2022 → 2025
Head of marketing, Digital, & CRM
Brooks Brothers
2019 → 2020
Head of Marketing, Digital, & CRM
Brooks Brothers
2019 → 2020
Head of Marketing & CRM
Brooks Brothers
2019 → 2020
Vice President, Marketing
Paravel
2018 → 2019
Vice President, Marketing
Paravel
2018 → 2019
Vice President, Marketing
Paravel
2018 → 2019
Director, Marketing
Snowe
2017 → 2018
Director, Marketing
Snowe
2017 → 2018
Director, Marketing
Snowe
2017 → 2018
Director, Digital Marketing
The Line
2014 → 2017
Director, Digital Marketing
The Line
2014 → 2017
Director, Digital Marketing
The Line
2014 → 2017